Zooppa: Social Advertising

On the 1st of March, Zooppa has been launched. What is Zooppa?

Zooppa.com's purpose is to create a community of professional and amateur creatives and videomakers that compete in creating the best and the most viral video commercials ever.

During time, Zooppa.com will provide agency briefs sponsored by international brands.
Basing on those briefs, users will be asked to shoot short, effective videos.

Videos will be then available for voting. The community itself will choose the best ones which will be rewarded with real money.

The first promotional contest has already opened, and aims to spread virally within the blogging ad community. I think this concept has potentional, although I'm careful in predicting if it will take off or not. I'd love to hear your thoughts, especially if you work for an agency.